ICOHS (International church of the Holy Spelchure) represent Jews in the Holy Land. They were looking to widen their supporter network into a new generation.

Through interviews with key stakeholders, employees and supporters I established 3 key pillars that they brand would hold to. The church of the Holy Sepulchre is used as a symbol holding historic and religous weight. The brand takes on a clean look and feel to communicate transparency and honesty.